… Because you can’t wrap butternut squash ravioli.
2017 holiday gift card promotion for Cactus Club Cafe. The theme of the promotion was beauty, desire and humour. The typographic winter scenes with the phrase ‘give a cactus gift card’ were blown up on large customer facing, in-store banners. The goal was to make the gift card look desirable, festive and luxurious. On our social channels we paired the photography with cheeky reasons as to why one should buy a cactus gift card.… because you can’t wrap butternut squash ravioli, because that’s a lot of bellinis, to give to someone on your nice list (lucky them).