An identity for Shelby Ellan, a fashion designer in Sydney. Shelby asked for a fresh identity that was clean, feminine and reflective of her new and emerging fashion line for women.
The logo needed to be flexible and breakout into different icons to allow her brand to extend into different fashion lines. The identity system is designed to subtly target female eco-friendly fashion consumers in NSW, Australia. The colour scheme is simple with two colours, feminine but sophisticated.